Ma leggings a yoga ndi zovala zolimbitsa thupi zomwe anthu amavala tsiku lililonse sizimayambira m'sitolo. Zimayamba msanga kwambiri - mkati mwa mphero yoluka, pamakina omwe akhala akugwira ntchito molimbika kwa maola ambiri. Kale kwambiri mathalauza a yoga asanayambe kuoneka ofewa, otambasuka, komanso omasuka pakhungu, amakhalapo ngati ulusi woyenda mwachangu kwambiri. makina ozungulira oluka.
Koma imeneyo ndi chaputala chomaliza cha nkhani yayitali kwambiri. Kuti mumvetse bwino kuvala yoga monga momwe tikudziwira masiku ano, muyenera kubwerera m'mbuyo kwambiri.
Mbiri Yachidule: Kuyambira Kale Kupita ku Zovala Zamakono
Yoga inayamba ku India wakale zaka zikwi zapitazo, koma kwa nthawi yayitali, ochita masewerawa ankavala zovala zosavuta komanso zopukutira - zovala za thonje zomwe zimapangidwira bata ndi kusinkhasinkha, osati kuyenda mwamphamvu.
Kabudula wa yoga wamakono kanatenga njira yosiyana kwambiri. Kusintha kwake kunayambira pakati pa zaka za m'ma 1900: m'ma 1950, Audrey Hepburn anatchuka kwambiri ndi mathalauza opapatiza okwana pa sikirini; mu 1958, katswiri wa zamankhwala waku America Joseph Shivers anapanga spandex, ulusi wofewa womwe unkapangitsa kuti nsalu zotambasuka zikhale zotheka; ndipo m'ma 1980, chizolowezi cha aerobics chinapangitsa kuti anthu ambiri azivala masewera olimbitsa thupi.
Kenako, mu 1998, thalauza loyamba la yoga lopangidwa ndi cholinga linafika — lopangidwa kuchokera ku nayiloni ndi Lycra, lopangidwira makamaka zofunikira pakuchita yoga.
Munthu Amene Anasintha Chilichonse: Chip Wilson ndi Lululemon
Chaka chomwecho, wamalonda waku Canada dzina lake Chip Wilson adalowa mu kalasi ya yoga ku Vancouver. Anavulala msana ndipo ankafunafuna mpumulo. Chomwe adapeza m'malo mwake chinali lingaliro la bizinesi. Anazindikira kuti akazi mkalasimo anali kuvala thonje ndi thonje losakaniza ndi polyester - nsalu zomwe sizinatambasuke bwino, sizinali zonyowa, ndipo zoona zake sizinali zoyenera kuchita ntchitoyi konse.
Wilson anakhala miyezi yoposa isanu ndi umodzi akukonza nsalu ndipo anaika ndalama zokwana $80,000 m'makina awiri osokera a ku Japan okhala ndi loko yopapatiza. Zotsatira zake zinali thalauza loyamba la yoga la Lululemon — logulitsidwa katatu kuposa mtengo wa zinthu zina, koma likulandiridwa ndi akazi omwe anali kuyembekezera chinthu chomwe chinkagwira ntchito.
Lululemon idatsegula sitolo yake yoyamba yodziyimira payokha ku Vancouver mu Novembala 2000. Pofika mu 2007, kampaniyo idayamba kugwiritsidwa ntchito pagulu, ndipo zovala za yoga zidayamba kutchuka padziko lonse lapansi.
Zimene Wilson anayambitsa, ena anazikulitsa. Alo Yoga inabweretsa zovala za yoga m'misewu kudzera mu chikhalidwe cha anthu otchuka. Mitundu monga MAIA Active inayamba kutumikira misika ya m'madera ndi mtengo wotsika. Ma leggings a yoga anasamukira kupitirira studio - m'ma cafe, ma eyapoti, ndi zovala za tsiku ndi tsiku.
Kenako kunabwera Kim Kardashian - Ndipo Chilichonse Chinafulumira
Ngati Chip Wilson afotokoza bwino kuvala yoga, Kim Kardashian amafotokozanso za amene ayenera kuvala.
Mu 2019, Kardashian adayambitsa kampani ya SKIMS pamodzi ndi katswiri wamalonda Jens Grede. Iye adati adakhala zaka zambiri akudula ndi kuyika utoto pa zovala zake chifukwa sanapeze chilichonse chofanana ndi khungu lake komanso mawonekedwe a thupi lake. Kampaniyo idayamba ndi lonjezo lalikulu: "Yankho la aliyense."
Ndipo ankachitadi zimenezo. SKIMS inkapereka makulidwe kuyambira XXS mpaka 5XL, m'mitundu yosiyanasiyana ya khungu - kusiyana mwadala ndi makulidwe ochepa komanso mitundu yomwe inali italamulira makampaniwa kwa zaka zambiri.
Kampaniyo inayamba kugwira ntchito nthawi yomweyo. Zovala zake zoyambirira zinagulitsidwa mkati mwa mphindi zochepa. Pa nthawi ya mliriwu, malonda adakula ndi 80-90% pachaka, ndipo pofika chaka cha 2023, SKIMS inali ndi mtengo wa $4 biliyoni. Pofika chaka cha 2025, chiwerengero chimenecho chinakwera kufika pa $5 biliyoni - zomwe zinapangitsa kuti ikhale imodzi mwa makampani otchuka kwambiri padziko lonse lapansi omwe amagulitsa mafashoni.
Chomwe chinapangitsa SKIMS kukhala yosiyana sichinali chinthu chokhacho chomwe chinalipo. Chinali chikhalidwe cha anthu. Pamene makampani akale ankagulitsa zovala zodzifunira — thupi lopanda mafuta komanso lopangidwa mwaluso — SKIMS inkagulitsa zinthu zophatikizidwa. Makampeni ake anali ndi matupi amitundu yonse, ndipo mauthenga ake anakana lingaliro lakuti zovala zodzifunira ziyenera kukhala chinthu chomwe muyenera kuvala kuti mupeze ufulu wovala. Monga momwe katswiri wina wa mafakitale ananenera, SKIMS inasintha zovala zodzifunira kuchokera ku "chida chozunzira kukongola" kukhala chinthu chomwe akazi amafunadi kuvala.
Kenako NikeSKIMS inabwera. Kumayambiriro kwa chaka cha 2025, Nike — yomwe inali ndi kuchepa kwa ndalama ndi 8% — inalengeza mgwirizano wanzeru ndi kampani ya Kardashian. Kampani yogwirizana, NikeSKIMS, inayamba mu Seputembala 2025, kusakaniza kafukufuku waukadaulo wa Nike ndi machitidwe abwino a SKIMS komanso luso la ogula mwachindunji. Zosonkhanitsa zoyambirira zinali ndi ma SKU opitilira 180, kuphatikiza yoga, kuthamanga, ndi masewera olimbitsa thupi, ndi kukula kuyambira XXS mpaka 4XL pamtengo wapakati. Malo ochezera a pa Intaneti aku North America adadzaza ndi mawu akuti "Lululemon yatha," ndipo akatswiri azamalonda adayamba kujambula mapu atsopano atatu a msika wa zovala zolimbitsa thupi za akazi: opanga zatsopano (Nike, Under Armour), mitundu ya moyo (Lululemon, Alo Yoga), ndi otsutsa omwe amayendetsedwa ndi kuphatikiza (SKIMS, Girlfriend Collective).
Kutambasula, Kubwezeretsa, ndi Chitonthozo Zimapangidwa Pa Gawo Loluka
Nsalu yabwino ya yoga sikutanthauza kungopanga chizindikiro chokha. Chofunika kwambiri ndi momwe imachitira zinthu ikamayenda: kaya imatambasuka bwino, imabwerera mawonekedwe ake osagwa, komanso imasunga malo oyera ikagwiritsidwa ntchito kwa nthawi yayitali. Makhalidwe amenewa amatsimikiziridwa makamaka pamene nsaluyo ikuwombedwa. Khola lokhazikikamakina ozungulirazimathandiza kusunga mawonekedwe ozungulira nthawi zonse, kulimba kwa nsalu mofanana, komanso kufanana kwa pamwamba — zonse zomwe zimakhudza mwachindunji momwe dzanja lomaliza la chovalacho limagwirira ntchito.
Mu zovala zamasewera, zolakwika zazing'ono za nsalu zimaonekera nthawi yomweyo
Ma leggings a yoga ndi osakhululuka. Chifukwa nsaluyo imakhala yotambasulidwa nthawi zonse ikagwiritsidwa ntchito, ngakhale kusagwirizana pang'ono kumawonekera mwachangu. Kusakhazikika kwa kupsinjika kumatha kusiya pamwamba pake kuwoneka ngati kosagwirizana ikakokedwa. Kupanga kozungulira kosasinthasintha kungapangitse nsaluyo kumva ngati yolimba kapena kuipangitsa kuti isabwererenso pakapita nthawi. Ichi ndichifukwa chake opanga zovala zamasewera amasamala kwambiri za kukhazikika kwa makina ndi kukhazikika kwa nsalu panthawi yonse yoluka.

Nsalu Yofewa Imachokera ku Kusintha Kokhazikika, Kosamala
Mkati mwa malo ogwirira ntchito, kupanga nsalu ya yoga sikophweka monga kuyambitsa makina ndikusiya kuti agwire ntchito. Akatswiri nthawi zonse amawunika chakudya cha ulusi, kapangidwe ka kusoka, ndi momwe makina amagwirira ntchito kuti asunge kupanga bwino pakapita nthawi yayitali. Nthawi zina kusintha pang'ono kumachitika mobwerezabwereza, kungokonza mawonekedwe omaliza a dzanja ndi malire pang'ono. Chifukwa pamapeto pake, chitonthozo chimasonkhanitsidwa kuchokera kuzinthu zomwe palibe amene amaona.
Kuyambira Ulusi Mpaka Kuvala Tsiku Lililonse
Anthu ambiri sadzifunsa komwe zovala zawo za yoga zimachokera. Amangoona ngati zimamveka bwino akavala. Koma kumbuyo kwa chovala chilichonse chomalizidwa pali unyolo wautali - ulusi, nsalu, makina, ndi zosintha zazing'ono zambiri zomwe zimapangidwa popanga. Kumbuyo kwa zimenezo kuli mbiri kuyambira ku India wakale mpaka ku studio ya yoga ku Vancouver mu 1998, kuyambira pakupanga spandex mpaka kukwera kwa munthu wotchuka padziko lonse lapansi amene anaganiza kuti makampaniwa ayenera kukhala ndi matupi ambiri.
Ndipo zonsezi zimayamba pa makina osokera.
MORTON — Mayankho Opangira Kuluka Kwapamwamba