Amapantalo ya yoga n'imyenda ikoreshwa n'abantu buri munsi ntabwo bitangirira mu iduka. Bitangira kare cyane - mu ruganda rwo kuboha, ku mashini imaze amasaha menshi ikora neza. Mbere y'uko ipantaro ya yoga yumva yoroshye, irambitse, kandi imeze neza ku ruhu, ibaho nk'ubudodo bunyura mu muvuduko mwinshi. imashini yo kuboha uruziga.
Ariko icyo ni igice cya nyuma cy'inkuru ndende cyane. Kugira ngo usobanukirwe uburyo bwo kwambara yoga nk'uko tuyizi uyu munsi, ugomba gusubira inyuma cyane.
Amateka Magufi: Kuva ku mikorere ya kera kugeza ku myenda ya none
Yoga ubwayo yatangiriye mu Buhinde bwa kera mu myaka ibihumbi ishize, ariko mu mateka yayo menshi, ababikora bambaraga amakanzu n'imyenda byoroheje kandi birekuye - imyenda yakozwe mu ipamba igenewe gutuza no gutekereza cyane, atari iyo gukora ingendo zidasanzwe.
Ipantalo ya yoga yo muri iki gihe yafashe inzira itandukanye cyane. Iterambere ryayo ryatangiye hagati mu kinyejana cya 20: mu myaka ya 1950, Audrey Hepburn yamenyekanye cyane ku ipantalo ntoya zifata ku mashusho; mu 1958, umuhanga mu bya shimi w’Umunyamerika Joseph Shivers yavumbuye spandex, fibre ya elastic yashoboraga gutuma imyenda irambuka ishoboka; naho mu myaka ya 1980, ubushake bwo gukora imyitozo ngororamubiri bwatumye imyambarire ikwirakwira mu buryo busanzwe ikwirakwira mu bantu benshi.
Hanyuma, mu 1998, ipantalo ya yoga yakozwe bwa mbere yabonetse - yakozwe muri nylon na Lycra, yagenewe by'umwihariko ibyo umuntu akora muri yoga akeneye.
Umuntu wahinduye byose: Chip Wilson na Lululemon
Muri uwo mwaka, rwiyemezamirimo w’umunyakanada witwa Chip Wilson yinjiye mu ishuri rya yoga i Vancouver. Yari afite imvune y’umugongo kandi yashakaga koroherwa. Ahubwo icyo yabonye ni igitekerezo cy’ubucuruzi. Yabonye ko abagore bo muri iryo shuri bari bambaye ipamba n’ipamba rya polyester—imyenda idakura neza, idapfuka ubushuhe, kandi mu by’ukuri itari ikwiriye imyitozo na gato.
Wilson yamaze amezi arenga atandatu atunganya imyenda, anashora amadolari 80.000 mu mashini ebyiri zo kudoda zo mu Buyapani zidodwamo ifuru. Ibyavuyemo ni uko ipantaro ya mbere ya Lululemon ya yoga - yagurishijwe ku giciro cyikubye gatatu ugereranyije n'ibindi bicuruzwa bihanganye, nyamara yakiriwe n'abagore bari bategereje ikintu cyakora koko.
Lululemon yafunguye iduka ryayo rya mbere ryigenga i Vancouver mu Gushyingo 2000. Mu 2007, iyi sosiyete yari imaze kujya ku isoko, kandi kwambara yoga byari byarahindutse uruganda mpuzamahanga ku mugaragaro.
Icyo Wilson yatangiye, abandi baragikomeje. Alo Yoga yazanye imyambaro ya yoga mu buryo bwo mu muhanda binyuze mu muco w'ibyamamare. Ibirango nka MAIA Active byatangiye gukorera amasoko yo mu karere ku giciro gito. Amakoti ya yoga yavuye muri studio - ajya mu ma cafe, ibibuga by'indege, n'imyenda ya buri munsi.
Hanyuma haje Kim Kardashian — Kandi byose byihutishwa
Niba Chip Wilson yarasobanuye uko kwambara yoga bishobora kuba bimeze, Kim Kardashian yahinduye uwo byari bigamije.
Mu 2019, Kardashian yashinze SKIMS hamwe na rwiyemezamirimo Jens Grede. Yavuze ko yamaze imyaka myinshi yikeba kandi agasiga irangi ku myenda ye kuko atashoboraga kubona ikintu gihuye n'uruhu rwe n'imiterere y'umubiri we. Iki kirango cyatangiye gifite isezerano ry'ingenzi: "Igisubizo kuri buri wese."
Kandi bari barabigambiriye. SKIMS yatanze ingano kuva kuri XXS kugeza kuri 5XL, mu mabara atandukanye y’uruhu icyenda - bitandukanye cyane n’amabara magufi n’amabara yari amaze imyaka myinshi yiganje muri urwo rwego.
Ikirango cyahise gitangira gukora. Icyegeranyo cyacyo cya mbere cy’imyenda yo kwambara cyaragurishijwe mu minota mike. Mu gihe cy’icyorezo, ibicuruzwa byagurishijwe byariyongereyeho 80-90% buri mwaka, kandi mu 2023, SKIMS yari ifite agaciro ka miliyari 4 z’amadolari. Mu 2025, iyo mibare yari yazamutse igera kuri miliyari 5 z’amadolari - bituma kiba kimwe mu birango by’imideli bifite agaciro kanini ku isi.
Icyatumye SKIMS itandukana n’indi si ibicuruzwa gusa. Cyari uburyo abantu bahoze basura SKIMS. Aho ibigo bya mbere byagurishaga ibyifuzo - umubiri wa yoga woroshye kandi ukozwe mu buryo bwa "makeup" - SKIMS yagurishaga ubwinshi bw’abantu. Ubukangurambaga bwayo bwagaragaje imiterere y’umubiri, kandi ubutumwa bwayo bwanze igitekerezo cy’uko imyenda ikora igomba kuba ikintu ugomba kwambara kugira ngo ubone uburenganzira bwo kwambara. Nk’uko umwe mu basesengura ibijyanye n’inganda yabivuze, SKIMS yahinduye imyenda ikora mu buryo bwa "gukora ihohoterwa rishingiye ku bwiza" ikayihindura ikintu abagore bifuzaga kwambara mu by’ukuri.
Hanyuma haje NikeSKIMS. Mu ntangiriro za 2025, Nike - yari ihanganye n'igabanuka ry'amafaranga yinjira ku kigero cya 8% - yatangaje ubufatanye bukomeye n'ikirango cya Kardashian. Iki kigo gihuriweho, NikeSKIMS, cyatangiye muri Nzeri 2025, gihuza ubushakashatsi n'iterambere bya tekiniki bya Nike n'amahame ya SKIMS yo kwigira imbere n'abaguzi bayo. Icyegeranyo cya mbere cyari gikubiyemo SKU zirenga 180, zikubiyemo yoga, kwiruka, no gukora imyitozo, ingano kuva kuri XXS kugeza kuri 4XL ku giciro kiri hagati. Imbuga nkoranyambaga zo muri Amerika y'Amajyaruguru zagaragaje ko "Lululemon irangiye," maze abasesenguzi b'inganda batangira gushushanya ikarita nshya y'isoko ry'imyenda y'abagore: abahanga mu bya tekiniki (Nike, Under Armour), ibirango by'imibereho (Lululemon, Alo Yoga), n'abahatanira ubwinshi (SKIMS, Girlfriend Collective).
Kurambura, Gusubirana, no Guhumurizwa Bihinduka mu Rugero rwo Kuboha
Igitambaro cyiza cya yoga si ukugishyira mu mwanya wacyo gusa. Icy'ingenzi ni uburyo kigenda: niba cyarambutse neza, kigasubirana imiterere yacyo kidacika intege, kandi kigahora gisukuye nyuma yo kwangirika igihe kirekire. Iyi miterere igaragazwa ahanini mu gihe umwenda urimo kubohwa.imashini izengurutseBifasha kugumana imiterere ihamye y’umugozi, imbaraga z’imyenda zingana, no kuba ubuso bungana — byose bigira ingaruka ku buryo umwenda ugaragara.
Mu myenda ya siporo, inenge z'imyenda mito zihita zigaragara
Amashuka ya yoga ntababarira. Kubera ko umwenda uba uhora urambuye mu gihe cyo kuwukoresha, ndetse n'utundi duce duto dutandukanye tugaragara vuba. Guhagarara nabi bishobora gutuma ubuso busa n'aho butangana iyo bukuruwe. Imiterere idahindagurika y'umugozi ishobora gutuma umwenda usa n'aho ugoye cyangwa bigatuma utakaza ubwiza uko igihe kigenda gihita. Niyo mpamvu abakora imyenda ya siporo bita cyane ku buryo budasanzwe ku buryo imashini ihamye n'uburyo imyenda ihagaze mu gihe cyose cyo kuboha.

Imyenda yoroshye ikomoka ku guhindura ibintu mu buryo buhoraho kandi bwitondewe
Mu iduka, gukora imyenda ya yoga ntabwo byoroshye nko gutangiza imashini no kuyireka igakora. Abatekinisiye bahora bakurikirana ibiryo by'ubudodo, imiterere y'imyenda, n'imiterere y'imashini kugira ngo umusaruro ukomeze kuba mwiza mu gihe kirekire. Hari igihe hakorwa impinduka ntoya inshuro nyinshi, kugira ngo barusheho kunoza imiterere y'intoki ku rugero ruto. Kuko amaherezo, ihumure rikorwa hakurikijwe ibisobanuro nta muntu n'umwe wigeze abona.
Kuva ku budodo kugeza ku kwambara buri munsi
Abantu benshi ntibigera bibaza aho imyambaro yabo ya yoga ituruka. Babona gusa niba yumva imeze neza iyo bayambaye. Ariko inyuma ya buri mwenda urangiye hari umunyururu muremure - ubudodo, imyenda, imashini, n'amavugurura mato menshi akorwa mu gihe cyo kuyitunganya. Inyuma y'ibyo hari amateka ahera mu Buhinde bwa kera kugeza kuri studio ya yoga ya Vancouver mu 1998, kuva ku ivumburwa rya spandex kugeza ku izamuka ry'icyamamare ku isi cyafashe icyemezo cy'uko inganda zigomba kugira umubiri mwinshi.
Kandi byose bitangirira ku mashini iboha.
MORTON — Ibisubizo byo kuboha bigezweho