Maleggings eyoga nehembe dzinoshanda dzinosvika kuvanhu zuva nezuva hadzitangi muchitoro. Dzinotanga kare kare — mukati memuchina wekuruka, pamuchina wave uchishanda kwemaawa akawanda. Kare kare mabhurugwa eyoga asati anzwa akapfava, akatambanudzwa, uye akasununguka paganda, anongovapo seshinda inofamba nekumhanya kukuru. muchina wekuruka wakatenderera.
Asi ichocho chitsauko chekupedzisira chenyaya yakareba. Kuti unzwisise kupfeka yoga sezvatinoziva nhasi, unofanira kudzokera shure zvakanyanya.
Nhoroondo Pfupi: Kubva Mutsika Yekare Kusvika Pakupfeka Kwemazuva Ano
Yoga pachayo yakatanga muIndia yekare zviuru zvemakore zvakapfuura, asi kwenguva yakareba yenhoroondo yayo, vaiita zvemitambo vaipfeka majasi nemachira asina kupfava—nguo dzedonje dzakagadzirirwa runyararo nekufungisisa, kwete kufamba-famba zvine simba.
Mabhurugwa emazuva ano eyoga akatora nzira yakasiyana zvikuru. Kushanduka kwawo kunotangira pakati pezana remakore rechi20: muma1950, Audrey Hepburn akaita kuti mabhurugwa akachekwa ainyatsokwana pascreen; muna 1958, kemesitiri wekuAmerica Joseph Shivers akagadzira spandex, fiber inonamira yaizoita kuti machira akwanise kutambanudza; uye muma1980, kufarira maaerobics kwakaita kuti zvipfeko zvekurovedza muviri zvinyanye kushata.
Zvadaro, muna 1998, pant reyoga rakagadzirwa pakutanga rakasvika - rakagadzirwa nenylon neLycra, rakagadzirirwa zvakananga zvinodiwa nekurovedza yoga.
Murume Akachinja Zvinhu Zvese: Chip Wilson naLululemon
Gore rimwe chete iroro, mumwe muzvinabhizinesi wekuCanada anonzi Chip Wilson akapinda mukirasi yeyoga muVancouver. Akanga akakuvara musana uye aitsvaga rubatsiro. Chaakawana panzvimbo pezvo yaive pfungwa yebhizinesi. Akaona kuti vakadzi mukirasi yacho vakanga vakapfeka machira edonje nepolyester — machira asina kutwasuka zvakanaka, asina kusviba hunyoro, uye kutaura chokwadi akanga asina kukodzera tsika iyi zvachose.
Wilson akapedza mwedzi inopfuura mitanhatu achinatsa machira uye akaisa mari inosvika $80,000 mumichina miviri yekusona yeJapan ine machira akapfava. Zvakaguma zvaitika ndezvokuti pant raLululemon rekutanga reyoga — rakatengeswa nemutengo wakapetwa katatu kupfuura wezvigadzirwa zvinokwikwidzana, asi richigamuchirwa nevakadzi vakanga vakamirira chimwe chinhu chaishanda zvechokwadi.
Lululemon yakavhura chitoro chayo chekutanga chakazvimirira muVancouver muna Mbudzi 2000. Pakazosvika 2007, kambani iyi yakanga yave kuzivikanwa nevanhu vose, uye zvipfeko zveyoga zvakanga zvava indasitiri yepasi rose zviri pamutemo.
Zvakatangwa naWilson, vamwe vakazviwedzera. Alo Yoga yakaunza zvipfeko zveyoga mumigwagwa kuburikidza netsika dzevanhu vakakurumbira. Makambani akaita seMAIA Active akabuda kuti ashumire misika yemunzvimbo iyi nemutengo uri nyore. Maleggings eyoga akatamiswa kunze kwestudio - mumacafe, nhandare dzendege, uye mumawardrobes emazuva ese.
Ipapo kwakauya Kim Kardashian - Uye Zvese Zvakakurumidza Kukurumidza
Kana Chip Wilson akatsanangura kuti kupfeka yoga kungave chii, Kim Kardashian akatsanangurazve kuti kwaimiririrei.
Muna 2019, Kardashian akatanga SKIMS pamwe chete nekambani yemabhizimisi Jens Grede. Akati akapedza makore achicheka nekudhaya zvipfeko zvake nekuti haana kuwana chero chinhu chakafanana neganda rake uye chimiro chemuviri wake. Chigadzirwa ichi chakatangwa nevimbiso huru yekuti: "Mhinduro kune wese munhu."
Uye vaireva chaizvo. SKIMS yaitengesa saizi kubva kuXXS kusvika ku5XL, mumhando dzakasiyana-siyana dzemavara mapfumbamwe eganda - kusiyana nemaune kubva pahukuru hwakamanikana uye mavara akange atonga indasitiri iyi kwemakumi emakore.
Brand iyi yakatanga kutengeswa nekukasika. Muunganidzwa wayo wekutanga wezvipfeko zvechimiro wakatanga kutengeswa mukati memaminitsi mashoma. Munguva yedenda, kutengeswa kwakawedzera ne80-90% pagore, uye pakasvika 2023, SKIMS yaive nemutengo wemadhora mabhiriyoni mana. Pakazosvika 2025, nhamba iyoyo yakanga yakwira kusvika mabhiriyoni mashanu emadhora - zvichiita kuti ive imwe yemhando dzemafashoni dzinokosheswa zvikuru pasi rose dzakatangwa nevanhu vakakurumbira.
Chakaita kuti SKIMS ive yakasiyana kwaisava chigadzirwa chete. Yaiva nzvimbo yetsika. Apo mabrandi ekare aitengesa chido - muviri weyoga wakatetepa, wakavezwa - SKIMS yaitengesa kubatanidzwa. Mishandirapamwe yayo yaive nemuviri wemhando dzese, uye meseji yayo yakaramba pfungwa yekuti zvipfeko zvinoshingaira zvinofanira kuva chimwe chinhu chaunofanira kupfeka kuti uwane kodzero yekupfeka. Sezvakataurwa nemumwe muongorori weindasitiri, SKIMS yakachinja zvipfeko zvechimiro kubva pa "chishandiso chekushungurudza runako" kuita chimwe chinhu chaida kupfekwa nevakadzi.
Zvadaro kwakauya NikeSKIMS. Pakutanga kwa2025, Nike — yakatarisana nekudzikira kwemari inowanikwa ne8% — yakazivisa kubatana kwayo nekambani yaKardashian. Iyo kambani yakabatana, NikeSKIMS, yakatanga munaGunyana 2025, ichisanganisa tekinoroji yeNike nepfungwa dzakanaka dzeSKIMS uye hunyanzvi hwayo hwemuviri kune vatengi. Muunganidzwa wekutanga wakatora maSKU anopfuura 180, anosanganisira yoga, kumhanya, uye kurovedza muviri, nehukuru kubva kuXXS kusvika ku4XL pamutengo wepakati. Nzvimbo dzenhau dzeNorth America dzakaratidza kuti "Lululemon yapera," uye vaongorori veindasitiri vakatanga kunyora mepu itsva yemusika wezvipfeko zvevakadzi: vagadziri vehunyanzvi (Nike, Under Armour), mhando dzemararamiro (Lululemon, Alo Yoga), uye vanokwikwidza vanotungamirwa nekubatanidzwa (SKIMS, Girlfriend Collective).
Kutambanudza, Kupora, uye Kunyaradzwa Zvinoumbwa Padanho Rekuruka
Jira reyoga rakanaka harisi rekungogadzira zita chete. Chinonyanya kukosha ndechekuti rinoita sei kana richifamba: kana richitambanudza zvakanaka, richidzoka chimiro charo risina kurereka, uye richiramba rakachena mushure mekupfeka kwenguva yakareba. Hunhu uhwu hunonyanya kutsanangurwa panguva yekuruka jira. Chigadziko chesimbimuchina wedenderedzwainobatsira kuchengetedza kuumbwa kwechiuno kwakafanana, kusimba kwemachira kwakaenzana, uye kufanana kwepamusoro - zvese izvi zvinokanganisa zvakananga kutaridzika kweruoko rwechipfeko.
Muzvipfeko zveMitambo, Zvikanganiso Zvidiki zveMachira Zvinoonekwa Pakarepo
Maleggings eYoga haakanganwiri. Nekuti jira rinogara rakatwasuka panguva yekushandiswa, kunyangwe kusawirirana kudiki kunokurumidza kuoneka. Kusagadzikana kwekumanikidzwa kunogona kusiya pamusoro pejira richiita serakaenzana kana radhonzwa. Kuumbwa kwechiuno chisina kugadzikana kunogona kuita kuti jira rinzwe rakakwasharara kana kuti ritadze kupora nekufamba kwenguva. Ndosaka vagadziri vezvipfeko zvemitambo vachinyatsotarisa kugadzikana kwemuchina uye kugadzikana kwejira panguva yekuruka.

Mucheka Wakapfava Unobva Pakugadzirisa Kwakajairwa, Kwakanyatsonaka
Mukati meworkshop, kugadzira machira eyoga hakuwanzo nyore sekutanga muchina uye kuurega uchishanda. Nyanzvi dzinogara dzichitarisa chikafu cheshinda, chimiro chekusona, uye mamiriro emuchina kuti chigadzirwa chirambe chakasimba mukati menguva refu. Dzimwe nguva zvigadziriso zvidiki zvinoitwa kakawanda, kungonatsiridza kutaridzika kweruoko rwekupedzisira nemucheto mudiki. Nekuti pakupedzisira, nyaradzo inounganidzwa kubva pane zvimwe zvinhu zvisina kumboonekwa nemunhu.
Kubva pashinda kusvika pakupfekwa kwezuva nezuva
Vanhu vazhinji havambozvibvunze kuti zvipfeko zvavo zve yoga zvinobva kupi. Vanongoona chete kana zvichinzwika zvakanaka kana vakapfeka. Asi shure kwehembe dzese dzakapedzwa kune cheni refu - shinda, jira, michina, uye shanduko diki dzisingaverengeki dzinoitwa panguva yekugadzira. Kumashure kweizvozvo kune nhoroondo inotangira kuIndia yekare kusvika kuVancouver yoga studio muna 1998, kubva pakugadzirwa kwespandex kusvika pakumuka kwemukuru wepasi rose akasarudza kuti indasitiri iyi yaifanira kukodzera miviri yakawanda.
Uye zvese zvinotanga pamuchina wekuruka.
MORTON — Mhinduro Dzepamusoro Dzekuruka